Saturday, April 24, 2021

Alfa Romeo CEO’s ‘passion for brand’ could be key to reviving its fortunes

To fix Alfa Romeo, PSA veteran Jean-Philippe Imparato must tackle slumping sales, a shrunken lineup and unprofitable selling practices. He also plans to infuse his new leadership team with his passion for the storied sports-car marque.

 



from Section Page News - Automotive News https://ift.tt/3vgPTKh

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