Volvo's EV startup Polestar is going to the Super Bowl with a ‘no cliché’ approach

A teaser called “No Clichés” promises “no stunts, no surprises, no supermodels … no puppies, no monkeys, no babies,” or a range of other tactics long deployed by Super Bowl advertisers.

from Section Page News - Automotive News https://ift.tt/Jova1P9