Sunday, July 30, 2023

Audi's Hildegard Wortmann: ‘Edutainment' needed to boost consumers' confidence in EVs

Hildegard Wortmann, head of sales and marketing for Audi, said automakers need to focus EV marketing efforts on 'edutainment' about living with an EV to ease consumer apprehension about leaving combustion vehicles.



from Section Page News - Automotive News https://ift.tt/o4wVntr

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